- Use good ingredients
- Have a drink menu
- Know your crowd
- Industry trends e.g. aperol spritz / GQ old fashioned
- Be careful w / order bonuses – bushmills / scruffys
- 80 whiskies instead of 40
- Wine lists – terrace / desmonds
- Wholesale liquor buy – ambassadeur
- Jordan – no patience – me learning with uncle len
- Bartending school – twats
PMJ Hospitality
Chapter 8 – Drink
